Deceptively simple

Don’t you love it when a free offer isn’t a free offer?

When I was doing some market research on web consulting firms years ago, I opted into lots of free offers.

Free audits! Custom plans! Oh my!

The audits were mostly copy/paste affairs.

The custom plans were inaccessible – you had to negotiate several questionnaires and phone calls before they lift a finger.

This is still mostly true today too, by the way, believe me I’ve checked.

So it comes as no surprise when someone opts into one of my team’s free offers, that they’re blown away with what they got.

That is, “precisely what they opted in for.”

An custom plan is a real, bonafide, sit-down-and-do-a-great-job-of-it plan with no strings attached.

A free video series is actually free, actually teaches you what it promises, with no strings attached.

It also comes as no surprise that people actually trust my team as a result, and that we usually get the privilege of supporting them in a paid capacity too.

Life lesson applied to business: Say what you’ll do, and do as you say.

It’s deceptively simple. And it works so much better than being simply deceptive.