Skip the lambo

What makes you trust others?

Judging by many of the signals we see online, you’d think it would be…

…Displaying huge sums of money?

…Talking about huge sums of money?

…Making bold claims about life transformation?

Unless I (and anyone I’ve ever talked to about this) are from another planet, these aren’t things that generate trust, likability, or relationships, are they?

The money claims assure us that they’re good at collecting it from others, not that they’re good at helping others collect it.

The claims of transformation often miss the mark too; most of us don’t want to be “transformed”, we just want a particular problem to go away.

Knowing who we’re talking to and what they need to hear from us is the super power that builds relationships whatever market you’re in, or channels you choose.

It could be they need to see a real lambo.

It’s more likely they need to see the real you.