Virtual clothes

I sold my first NFT 13 years ago.

When I was on my early 20s, one of my projects was selling “virtual clothing” designs.

I’d design the clothes, and people would buy them to put them in their collection.

What fascinated me was, when I’d make the fashionable promotional graphics you’d normally see in a retail store, developing the brand around the NFTs, people would buy more and more of these things. Like with real clothes that you can actually wear.

It wasn’t the quality of the garment in the conventional sense that sold them…

Or the craftsmanship of their construction…

It was the brand.

Never was this clearer than when selling “virtual clothes”!

In business, when all else is stripped away, we’re left with brand: ideas and ideals personified that we form relationships with.

What if your next business breakthrough wasn’t how you cut your cloth, but in your ability to have your brand communicate more effectively with those it exists to serve?