Gopher It

What can a Gopher teach us about business growth?

I’m not sure who pointed this out first, but I apparently have a silly saying in our company that comes out whenever a certain kind of idea comes along.

“Gopher it!”

Ideas come in two forms:

The first: ideas that we cooked up out of nowhere in our heads.

The second: ideas that developed as responses from conversations with real customers.

The first kind of idea is likely to get shot down on sight.

The second kind of idea gets “Gopher it!” Which is what “Go for it!” apparently sounds like with my accent.

The second kind gets an near-automatic pass to be tried out, because anything we can do to find ways of serving our customers more effectively is likely to be a good investment.

Either we learn something that helps them even more (more results) or we learn what doesn’t help (more focus).

Both are wins for those who sign up for our 1-on-1 workshops that help master brand messaging to grow their businesses.

Do you experiment your way toward more focus and results, like above?