Burn the ideas

Do you have lots of great business ideas in your notes app?

Or maybe marketing ideas, future product ideas, or just even skills you want to develop?

Years ago, my Apple Notes used to contain thousands of ideas. Thousands. You know what they did for our company?

Nothing.

The ability to hoard ideas as they come simply keeps you caught up thinking about all the things you could make in the future.

All maybe-great ideas.

And all stealing mental space from leaning into what we were supposed to be working on at the time.

The worst thing that can possibly happen to a good idea that needs your attention to become everything it could be… is another good idea.