The grass is greener where you make it rain

There are fields next to our house, one full of wheat, the other full of sheep.

We always find them really relaxing to look at: quiet, simple, slow-paced.

Of course, arable/pastoral farming are far more involved for the farmer than for those walking by!

We can be this way in our own businesses sometimes.

B2B directors can makes quips about how B2C is so much easier, while admiring the achievements of B2C companies and the B2C-focused strategies they deployed.

B2C directors similarly make quips about how B2B is so much easier, admiring successes and accomplishments gained through B2B-focused strategies.

But both are achievable.

The grass is greener where it rains.

And you can make it rain.