A new customer paid! Woohoo!

But where they glad to pay?

We often treat all payments as equal. They’re not:

Some payments we make because we have to. Bank fees. The piece of software that overcharged you last week and tried to explain it away. No good feelings there.

Some payments were glad to make. I’m glad to pay our email provider because of the relationship we have with them. I’m glad to pay our team because of how much they mean to us and the value they bring.

Not having a conventionally “fun” product or service does not mean those you serve won’t be glad to pay you… if you invest in over-delivering with value and care.

Having a conventionally “fun” product does not give you a free pass from delivering value or showing you care.

Are your customers glad to pay?