What badges are you most proud of?

Featured in Forbes? Winner of a business award? Certified B Corp? Fair trade?

There are many to choose from. Many to feel proud of.

But what do they all mean?

Not everyone featured in Forbes is a success. Not everyone who shares your certification is of good moral character. We find our pride in badges that associate us with both ideas and strangers. Strangers we claim to be like.

Your brand is the only badge we can really control.

One where it means precisely what it means. One that stands for precisely what you say it stands for. One where you know precisely who you claim to be like.

The badges we can collect have developed meaning.

Perhaps it’s time to invest in defining not only what your brand badge does, but what it means, too.