The secret is knowing what to do, when you don’t know what to do.

It’s the only secret:

To build a great team, you don’t need a more exciting industry. You just have to know what to do next.

To create a great marketing message, you don’t need to be a marketing genius. You just have to know what to do next (which is what the Narrative Workshop is for).

To make the best product or service in your market, you don’t need to be a product engineering wizard. You just have to know what to do next.

When something isn’t working, it it’s hard to remember it’s fate dealing you a mortal blow due to a personal failing of yours.

Instead, we simply need to go find out what to do next. The answer probably already exists, and it probably has nothing to do with your perceived personal or industry potential (or lack thereof)

That’s a far less critical, less emotional, less catastrophic place to operate from.

And it might just be the answer to whatever was bugging you this week.