Progress feels good!

And sometimes it feels infuriating. But… in a good way.

Amazing things don’t ship overnight. They take time to build, with many details worthy of their own refinement and perfection. When you’ve identified what greatness looks like, you have your target in sight.

Amazing things don’t ship overnight. So you either ship iterations, versioning your progress, shipping your way to your goal… or you ship nothing until everything is perfect. Of course, since the act of shipping helps refine your work, the latter option is impossible. You don’t want to stay stuck, do you?

Amazing things don’t ship overnight. And so you must ship less amazing things, little by little, as you refine toward your target, with the continual feedback of those you’re creating for.

Amazing things don’t ship overnight.

They ship in stages.

So keep shipping.