Customers falling into gaps

I feel bad about this every time I see it happen.

Because we know this to be true: If we don’t continually lead and guide the steps of those in our care toward the right paths for them, they may stumble.

I know how much time I (and my teams) invest in producing ongoing training and support for those who buy our workshops, or support implementing what they learn… but there’s still much to be done.

There are still gaps that people can fall down and get stuck… periods where they don’t hear from us as frequently as they need. Perhaps there always will be, such is the nature of ever-evolving process, as a by-product of constantly listening to customers on ways to make products better.

There are probably still gaps in your business too.

Maybe they’re on the front-end, where customers aren’t equipped to make an educated buying decision, getting stuck before they get going.

Or maybe they’re on the back-end, either between purchases or after they’ve experienced everything you’ve got in-house to equip them with.

When a customer falls into one of these gaps, they might find good footing (best-case scenario) or they might receive advice that sends them totally on the wrong path (seen this more times than I can count, you may have too).

This post is as much for me as it is for you: diligently search for the gaps. We help people achieve so much more when we do.