Marketing In Your Colours

How do your principles come across in your marketing?

Some say cold email is always bad. Others say that to suppose it’s always bad is to suppose marketing is always bad. There’s a way of doing outreach that’s “right” for your team, that reflects your principles.

Some say product discounts always cheapen a product. Others say they’re a great incentive for helping people move forward. You may be somewhere between the poles – that “right place” should also reflect your principles.

Some say user tracking is bad, an invasion of privacy. Others say it’s always great, because they’re only thinking of the marketer’s perspective. You may be somewhere between the two (such as using anonymised analytics) – your perspective should reflect your principles.

When our principles come across in our marketing, our marketing builds our brand. When we don’t consider whether our actions raise a flag in our colours, we weaken our brand.

Do you do all of your marketing in your colours?