Warning: Shiny things!

Not in this post… But probably in a bunch of others you’ll read today online.

Shiny objects are everywhere. Vying for our attention. Distracting us from our commitment to focused, meaningful work.

They promise outsized riches in exchange for our distraction and detours. They deliver us splintered focus and fractional results.

Sometimes, it pays to recognise the opportunity behind the shininess. After all, many great innovations that benefit us started out shiny.

Most of the time though, it pays far more to remember the opportunity is already within our scope. We need simply stay the course.

Are you looking for more shiny things today, or more focus?