People share things that are remarkable.

People like using templates and step-by-step guides that claim to help make their thing remarkable.

If everyone makes things the same way, they’re the same.

Things that are the same aren’t remarkable. They’re the same.

Ergo, to make something remarkable, you can’t do what everyone else is doing, the way everyone else is doing it.

You probably already know this. But the allure of the template and ‘best practice’ is strong.

How will this lil’ reminder shape your work?