If your product is obviously worse than other products on the market, you have a product problem.

For everyone else, there’s a relationship problem.

What’s the narrative taking place in the minds of those you wish to serve?

What’s a stand you take that your audience shares emphatically with you?

When was the last time you checked in on that narrative, refining your understanding and expressing it in your messaging?

These things have nothing to do with your product. These are calls to move closer to your people, to learn from them, and to love on them.

Please, make a great product.

Then focus on relationships.