Best practices are supposed to be the best ways of doing things.

But the best way of doing things in your business, with your specific audience, will be much different to anyone else’s best way.

So why do ‘best practices’ emerge industry-wide?

Because people want broad-stroke, step-by-step, can’t-lose, easy. They’re there because it’s what people want to be there.

Except they don’t work.

When we spend time looking for industry-wide best practices, we’re looking for safe shortcuts that don’t exist.

When we spend time investigating what our unique audience desperately needs from us and give it to them, we’re creating our own best practices.

Ones that are sure to work.

Do you have best practices in your business?