If we don’t measure our work in ‘better’ or ‘worse’ than the alternatives, then what?

Ours and yours.

The ability to make something uniquely ours that can become uniquely yours if it resonates with you, takes ‘better’ or ‘worse’ off the table entirely.

Pursuing ‘better’ means competing with what others are doing, so that they might become ‘worse’.

Pursuing ‘ours’ means doing things without permission or consideration of what alternatives are doing, in hope they’ll resonate enough with YOU for them to become ‘yours’.

Isn’t that more fun than ‘better’ or ‘worse’?