Solving the right problem

Are you solving problems or just moving the chairs around?

Moving the chairs around won’t fix your attendance problem. Get more people to show up, or get more chairs if they’re all full. Turning it into a layout problem solves the wrong problem.

Moving your e-commerce store from WooCommerce to Shopify won’t fix your messaging problem. The words on the page needs improving, with a design that expresses them.

Buying leads won’t fix your systems problem. Critical systems thinking needs introducing, with documentation that expresses them.

Nice pitch decks won’t fix your listening problem. The discipline of routinely listening to your audience needs introducing, so you can bend your work toward them.

There’s always a problem to solve. Keeping an eye on the real reason you’re doing what you’re doing keeps you focused on solving it, rather than just moving the chairs around.