Could you white-label your service?

The upside: it means you’ve made a methodical, predictable product or service that others trust can be repeated over and over with consistent results. This is good.

The downside: it means you fulfil upon a stereotyped problem without strong opinions that point to a better way. Without the logo, you’re unrecognisable. This isn’t good.

What if you were so predictable you always deliver (the upside), while simultaneously delivering something that elevates the expectations and ambitions of your audience beyond the status quo?