Found yourself in this situation?

“Website conversions are down.” The temptation is to look for the top WordPress plugins and tracking tools to install, in hope the conversions problem can be killed with software.

“Our marketing message isn’t quite landing.” The temptation is to look for the top tools or panel-review platforms to throw tech and unqualified prospect opinions at the problem, in hope the messaging problem can be killed with software.

Some things don’t benefit much from being “killed with software”.

Sometimes they benefit much more by doing the hard work: connecting with those you wish to serve and listening to how they’d like you to serve them better.