Some things are one-off events.

Special moments that can never be repeated. An amazing find in an antique store. A one-time event for one night only.

Most events aren’t like that.

One of the reasons people buy iPhones is because they know there’ll be another ready for them in 2-4 years time when they replace their current one.

One of the reasons people buy from Amazon is because they’ll probably be able to find what they’re looking for when it’s time to pick up a quick something online.

One of the reasons people stick with their cell phone provider or ISP is because “better the devil you know”.

Showing up today for your customers is important.

Whether or not you’ll show up tomorrow is equally important to us, today.