I’ve bought and filled more Moleskine notebooks than I could count, over more than a decade. I keep a pile of them ready to dip into so I need never stop jotting.
Over a decade of brand loyalty exists there.
But if someone at LEUCHTTURM1917 (a competing, similar brand) reached out and showed me personal care and interest in my world, the pile would shift.
Many notebook brands could go first, and shift the pile.
Showing care and interest in your audience is often looked down upon as an unviable form of marketing.
Yet it could displace a decade of brand loyalty in a day.
Seems pretty powerful to me.