Our team regularly gets replies thanking us for sending cold emails (which is really nice!)

We were recently asked, on a phone call following such an occasion, how we’re able to create such valuable and personal outreach assets.

The answer is two-fold:

First, having a really clear understanding of who your audience is and what they need to hear from you, means you’ve a great chance your work will resonate with who it was made for.

Second, “We get to have fun”!

Knowing what to say is hugely important, getting to have fun in light of it enables brands to activate that message with creativity and originality.

Are you nurturing your understanding of your audience and what they need to hear from you?

Are you having fun with what you learn?

If not, why not?