When we really care about those we serve, our metrics start changing:

“Content worth sharing” doesn’t mean “longer”, but “more relevant to those you serve”.

“Great value” doesn’t mean “cheaper”, but “more of what your people need and less of what they don’t”.

“Great results” aren’t based on your metrics for success, but on what those who buy it consider a win.

Without a real appreciation of those we serve, we resort to longer or cheaper, assuming these things are important.

Spend more time with your audience, just watch what it does to your goals.