What’s a story, what’s a narrative, what’s the difference, and why should we care?
A story is a linear expression of a series of events that effect people and situations.
We tell stories to entertain or as a vehicle for transferring information. If all we want to do is find effective ways of peddling product, we can stop here. It’ll give us everything we need.
A narrative is a way of looking at the world and one’s journey through that world.
We each have a narrative and it’s got very little to do with your products. But if we know the narrative and how our work fits into it for the benefit of those who share that narrative (and can effectively express that to the market), we need never peddle product again.
We get to stick with stories if we want creative ways to sell.
We get to have our work sell itself if we learn and leverage the narratives at play.