The more connected we become, the more people seem to want to talk about themselves.

What if we did… the opposite?

It takes three words to connect with me on LinkedIn:

“Love the comics.”

Taking a moment to see what was actually in my timeline – and comment on it – outperformed even the most fantastical of self-important tripe.

A little bit of care goes a long way.

In the era of automation, genuine feelings of care and attention are being abstracted away (ie ‘totally forgotten about’).

That makes it scarce, valuable, and potentially just what those you wish to serve need from you today.