…make them great big goals.

Small goals fail because the motivation isn’t there. Losing a few pounds or earning a few dollars won’t motivate many past January, and the difference they make won’t amount to much anyway.

Medium goals must be met because anything short of success makes it a small goal, as above.

Great big goals get to fail because they’re so big. But falling short of a great big goal puts you in a much better spot than succeeding at a medium goal, while being easier to achieve because the motions you made to achieve the big ones leave you much better off.

Not everything needs to be measured, tracked and obsessed over.

But for the things you do, make them great.