What’s a lazy opportunity?

When your competitors think “advertising means running ads on Facebook”, there’s a lazy opportunity. They forgot about a universe of potential connection, creativity and useful initiative because one channel made them lazy.

When your offer does the safe, easy thing, instead of leading customers forward bravely with better value and risk- reversal. Being lazy means a competitor can walk in, care more, and shut you down in the prices.

The lazy route is a path well-travelled.

That’s where lazy opportunity comes in – the chance to do better than the lazy status quo.