You’ve probably heard these two phrases before. Here’s what they could mean for you:

“Plant the tree before you need shade.” Building a media platform, extending good will, going first, mastering a skill. These are things folks often leave until they need them. Have you?

“Fix the roof when the sun is shining.” Once things are up and running, leaving system errors, infrastructure problems, suboptimal marketing and recruitment bottlenecks unsolved means they’ll bite you in the butt at the worst moment. Will they in your work?

Most of us know the phrases.

Most of us haven’t heeded their warnings.

Shall we do something about that this year?