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December 19, 2020     Daily Post

Digital Cowboys

Digital Cowboys

There are a lot of these.

They’re the web shop that hack a free theme on top of another free theme, drag-n-drop the rest and call it “development”.

They’re the design team that copy whatever’s popular on Dribbble, tossing the target audience aside and call it “design”.

They’re the lead gen vendor that cold-call from a phonebook, bill you per call and call it “a tough market”.

Digital cowboys are everywhere.

The bar is set low. Mediocrity is the most competitive space to operate from.

But there’s surprisingly little competition in the upper tiers of “doing the job right”.