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December 22, 2017 Daily Post
A box of free-range eggs only costs a few dollars. A Fabergé egg costs millions.
Their rarity, intricacy, and mystique make all the difference. And you can’t even eat them.
In a race to become an overnight success, we frequently observe the rapid commoditization of products, services, and brands. Many appear to prefer being a free-range business, rather than a Fabergé business.
How can you be the latter?</p> ##1. Be Different, because ‘rare’ isn’t the same.
##2. Be Specific, because ‘rare’ isn’t wishy-washy.
##3. Be a Leader, because ‘rare’ isn’t where everyone else is going.
##4. Be Better, because ‘rare’ becomes more exquisite with time.
What would it to do your work if you accepted it’s not for everyone, and instead became a precious rarity for those you serve?
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