The Thing You’re Overcomplicating

There is something.

And there’s an easy way to spot where it’s probably hiding.

If you have a sales background, your sales system may be elaborate and nuanced, requiring expert training and advanced skills to pull off consistently. And so frustration kicks in – why isn’t everyone creating the one-call cold-close you were expecting?

If you have a development background, your development toolkit may be elaborate and nuanced, requiring a battery of skills to negotiate or understand. And so frustration kicks in – why isn’t everyone able to just ssh into our bare-metal server setup and fix the systemd problem for our simple one-page website?

If you have a marketing background, your marketing systems may be advanced, comprising of many daisy-chains of advanced marketing tools and sequences that no mere mortal can fathom. And so frustration kicks in – why did nobody spot that email 47 in sequence 9 have its bucket test results consolidated across the automation?

Look to your skills. They’ll point to both your strengths as a practitioner and your weaknesses as a leader in your pursuit of creating meaningful work for those you wish to serve.