Culture’s A Deliverable

What does “culture” have to do with producing great work?

If there are great processes but no cultural alignment among those implementing them, seemingly-psychic team collaboration becomes bureaucratic defensive driving.

If there are great team members but no cultural alignment among them, compounding excellence becomes a competition among divas.

If there are great clients but no cultural alignment among those serving them, remarkable referral-worthy experiences become disjointed and forgettable ones.

Culture’s a fancy word for “we believe in doing things this way”.

We all operate within culture.

Are you building – and contributing to – ways of doing things you truly believe in? How could your work, and those you work with, benefit if you did?