Most of us have them.
Our businesses and projects are held back by them.
Let’s look at some examples:
“Who’s your target audience / what message do you deploy methodically for that particular target audience?” More businesses are afraid of this one than you can imagine. Our Creative team witnesses this on a near-daily basis.
“How many referral systems do you have in place and methodically use?” Answering this without bending the concept of a referral ‘system’ and the use of the term ‘methodical’ doesn’t count.
“Where are your standard operating procedures located?” This assumes they exist, are up-to-date, and are a good representation of your body of work.
What questions are you afraid to be asked? How could addressing those questions yourself help your work move forward?