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October 31, 2020 Daily Post
Ever caught yourself thinking (or worse, saying) “I know that” when someone is speaking or sharing insights with you?
Check yourself: you only know if you can answer “Yes” to all of these things:
Our Creative team often hears things like, “We know our target market really well”, and “We’re really clear on our marketing messaging.”
Yet when pressed to share the things they know, the answers are decidedly less confident. They didn’t do the work to really, truly know.
We only ‘discover’ when we ‘do.’
So we only ‘know’ when we ‘did’.
Doing the work separates the deluded from the enlightened.
Over to you: in the areas that matter in your pursuit of important work, what things do you know for sure? Are you sure about that?
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