Do you understand your target market?

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A ‘hermeneutic circle’ depicts the way we interpret information when we read.

It depicts the cycle of understanding and context that leads to, well, more understanding and more context.

The fact that it is a cycle suggests that it continues to rotate; understanding begets context, context begets understanding.

Many of us don’t cycle when it comes to truly understanding those we wish to serve.

Rather, we decide that we have come to understand, and that’s it: “we understand.”

We can learn from the hermeneutic circle: understanding isn’t an end. It produces context which, if wielded, produces yet more understanding.

Did you stop understanding?