On Being A Fool

The first principle is that you must not fool yourself – and you are the easiest person to fool. — Richard Feynman

If you think your product is the greatest, watch out. Your audience isn’t coming at it with that perspective, and the void between your thinking can make it difficult to empathize with their needs or what they need to hear from you.

If you think your marketing is fine the way it is, watch out. Your potential outsized your thinking somewhere along the way, which holds everything back until you expand your mind.

You’re easy to fool, we all are. Until we become aware that we’re easy to fool, that is. Then maybe, just maybe, we can see our true potential and make the impact we’re capable of.