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1008: What Makes Your Work Human

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The race to automate a business or marketing campaign is both alluring and the path to your demise.

When the landing page can be made in only 3 clicks and the rest is done by the machine, where’s the messy human connection?

When the copy on the page is mostly templates, swipe files and generators, where’s the messy human connection?

When the digital advertising is targeted and follows you around the web like a stalker, where’s the messy human connection?

The automated stuff is popular because it creates a stable, predictable (albeit with increasingly diminishing) results for people eager to replace themselves with machines.

That leaves our audiences with a choice to make: to buy from the machine who now appears to run the company, or to buy from someone brave enough to maintain a messy human connection.

What makes your work human is what enables it to connect more deeply with those you wish to serve. Don’t hand over the keys to the machines just yet.

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Adam’s Daily Post

Helping teams doing work that matters, do more of what matters.

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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

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