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1005: The Problem With Changing The World

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The problem with changing the world, is that the world is too many things.

Tackling the world shows how little we know about the world. Every pocket of it is filled with rich nuance that reacts to empathy and connection far more than visionary bravado.

Changing the world without understanding its beauty means you’re as likely to make it worse as you are better. In all likelihood, you’ll achieve neither.

But changing the world of just a small group of people – one person at a time – is different. When we connect with their uniqueness, helping to create the world they want to live in, everything changes.

Your business or project has a choice to make. Is it going to help make people’s lives better, or is it going to try to “change the world”?


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Helping teams doing work that matters, do more of what matters.


Adam’s New Book

Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

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BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.