The problem with changing the world, is that the world is too many things.

Tackling the world shows how little we know about the world. Every pocket of it is filled with rich nuance that reacts to empathy and connection far more than visionary bravado.

Changing the world without understanding its beauty means you’re as likely to make it worse as you are better. In all likelihood, you’ll achieve neither.

But changing the world of just a small group of people – one person at a time – is different. When we connect with their uniqueness, helping to create the world they want to live in, everything changes.

Your business or project has a choice to make. Is it going to help make people’s lives better, or is it going to try to “change the world”?