Impressing Ourselves

I love hearing people who see our products and services say…

“Is that all there is to it?”

We live in a world so full of information, tactics, and hacks, that we soften become curators instead of creators.

“I’d like to learn more.’

“Send me some more information.”

“Let’s have another call.”

We beg for more information. Because it’s far more comfortable than making a decision to start doing, to start creating, to start making things happen.

“Is that all there is to it?” means we’ve made simple what used be complicated. So simple that there’s no more information to send. Now, you must make a decision.

Not to be confused with “Is that it?” which denotes disappointment in your offer. Rather, “Is that all there is to it?” suggests an expectation of something more complicated.

We all appreciate the feeling of explaining complex things or thinking about doing complex things. About impressing ourselves.

I invite you to explain them differently, so that the response instead becomes simply, “Is that all there is to it?”