Gamified onboarding

Nobody wants to sign up for your product.

Nor refer others to sign up too. How do we fix this?

One way is to gamify your onboarding:

Reward behaviour you want repeated
If you want them to do it and leave, optimise for that.
If you want them to enjoy it and share, optimise for that.

Make them look good in front of peers
If you want them to tell nobody, try bribing them.
If you want them to tell everybody, increase their status.

Make it exciting for them to do
If you want them to become churn, optimise based on logic.
If you want them to become fans, optimise for emotion.