Adam’s Daily Post

When everyone communicates on one shared channel (like Twitter),

We need algorithms to jump in and help. Otherwise it’s too much.

When everyone communicates in their own small communities (like a Discord server, message board, or Slack group),

We don’t need algorithms anymore. We can enjoy every, messy interaction. The group can manage itself.

When algorithms get involved, silly games emerge, and value isn’t rewarded.

When the many separates into the few, value is what we value most.

This is why I’ve always believed more in communities than shouting into the noisiest channels.

Find your communities. Places you can show up with everything you’ve got.

Watch what happens to your network, your reception, and your projects.

It’s a lie.

Perpetuated by online gurus:

“The ONE method to need to grow your biz”

Buy their product → ____ → Profit?

There’s no one method. They all work!

I’ve personally seen growth using:

• organic social
• direct mail
• cold email
• cold calls
• paid ads
• seo

It’s not about the channel.

It’s about being on-narrative (their words),
giving more than you ask (a resource),
and being enjoyable (vs boring).

Do more of what works.

DM chat going well?
Don’t force a Calendly link on them.

Unscaleable outbound working?
Don’t break it at the altar of scale.

Product churn rates low?
Don’t force a 2.0, let them keep 1.0.

Your tech stack works great & fast?
Don’t dream of grand rewrites.

Your quirky GTD system works well?
Don’t download that shiny new app.

A big reason why things don’t work,
is you stop working it when it does.

If it works,
keep doing it.

Edutainment is not:

• adding cringe jokes
• dancing on TikTok
• novel distraction
• just being silly

Edutainment is:

• increasing ‘attention quality’
• easier user deplatforming
• sustainable acquisition
• higher ROAS potential
• higher CRO potential
• brand moat building

Brands are only starting to notice.

The status quo wants developers writing JS, Rust and Go.
But there are plenty who want your Ruby, Swift and Python.

The status quo wants writers pumping out more volume.
But there are plenty who want less but better.

The status quo wants good artists for cheap.
But there are plenty who pay for great.

If the status quo doesn’t suit you,
Go to the edges.

You’ll find your people there.

Those who have no expertise, do not know.

Those who have expertise, know.

Those who have expertise, but choose not to know, know most of all.

Those who have no expertise, but think they know, are probably social media influencers.

Do you have a 'system'?

Everyone has a 'system'.
A 'too good to be true' offer.
An erudite triteness masked as 'intellectual property'.

Well. Not everyone.
But look at modern advertising. It feels that way!

Can reason compete with this?
The answer lies in truths:

• People like things that give more than they ask.
• People like enjoyable things more than boring things.
• People like well-made things more than regurgitated trash.

Best of all?
People like those things all of the time.

But emerging trends?
Hot new social tools?
Easy-money opportunities?
People only like those things some of the time.
They do. Until they don’t.

I explore this topic in more detail in this week’s issue of The Productoon newsletter. Check it out!

Go all in.

But don’t forget:

Don’t believe everything you hear online.
Don’t buy into the hype on your timeline.
Don’t trust too-good-to-be-true offers.
Don’t take shortcuts, they’re bear traps.
If it’s taking a while, but it’s working, don’t break it.

“Post 64 times a day”…

“Inbound is better than outbound”…

These ‘takes’ are missing the point.

Here’s the point:

• You don’t pick friends based on ‘who went first’
• You don’t connect the loudmouth or the mute
• Everyone’s best friend was once a stranger
• So many would-be-great-friends still are

So whether you do inbound or outbound,
Whether you post every day or not at all,
Remember what two wise men said:

“Be excellent to each other.”

Social strategy:

Step 1: Do cool stuff

Step 2: Talk about it in cool ways

Step 3: Ensure it’s valuable & enjoyable

If it won’t fit into a scribble on a napkin, it’s too complex!