Launching new things

Launching new things is a bit scary.

Will people like it? Will it work? Will it achieve the goals I hope it will?

These are, of course, completely the wrong questions.

Instead of, ‘Will people like it?’, consider, ‘Am I going to listen?’

Instead of, ‘Will it work?’, consider, ‘Am I going to work it?’

Instead of, ‘Will it achieve its goals?’, consider, ‘Will I uphold my responsibilities?’

It’s not about the product.

It’s about the creator.

Now go get ’em.