April Fools as a Business

Pranks aren’t just for April Fools Day…

Look around:

Internet celebrities claiming to sell the secrets to untold wealth for a limited time offer.

The amazing business webinar that just so happens to be starting in 3 minutes time from now.

Ecommerce brands assuring you that Patrick just bought 3 minutes ago and only 4 items remain.

Professional service providers assuring you that their money-back guarantee actually works.

The digital product that has a super-special discount for today only, then it’s gone.

We all fall for these things.

But then we get wise to the nonsense.

People try to make fools of us year-round, not just on April 1st.

Stay alert. Stay safe. We can do better.