August 21, 2020 Daily Post
Does marketing create anxiety in you or your team?
Don’t compromise, add value:
“Cost of living is high in our area” – that’s not a problem you get to pass on to your potential customers. Don’t compromise, add value.
“Everyone else is selling more” – that’s based on perception, not reality, don’t compromise your consultative sales decisions because of it. Add value.
“We have a quota” – not the problem of those on the other end of the phone. Don’t compromise, are value.
Marketing gets dirty when you forget. It stops working when it gets dirty. Don’t compromise, add value.