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August 11, 2020     Daily Post

Test Tube Clients

Test Tube Clients

Do you test things in your marketing?

Be careful:

Everything you say and test is your brand. Whether it succeeds or fails, some of us will remember you by what you said when you tried out that new thing.

Marketing testing isn’t for finding a better version of your future self, but to find a better way of connecting with your people.

It’s a conversation, one where you hand your best customers a cup of tea and ask, “So tell me something about yourself I don’t know.”

It’s not one where you hand your best customers a test tube and ask, “Drink this, I want to see what happens when you do.”

Which type of testing has YOUR business been doing lately?