Meet Mort.

Mort’s one of the voices inside the minds of many digital marketers and self-proclaimed internet millionaires.

He’s the voice that advocates following all the “best practices” and dark patterns available in the digital marketing toolkit, never missing an opportunity to capture a lead or up-sell a funnel order.

He’s got an eBook about how you too can become rich, available for $47 during his limited time offers.

Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.

Mort’s all about Mort, and how Mort can get ahead.

Don’t be like Mort.