Finally, it suggests that Not Urgent + Important = Decide when to do it. This is something we can agree with. This is, in fact, what most of our work should be. We should aspire for this to not be bucket #2, but bucket #1.
August 9 2020
Mort’s one of the voices inside the minds of many digital marketers and self-proclaimed internet millionaires.
He’s the voice that advocates following all the “best practices” and dark patterns available in the digital marketing toolkit, never missing an opportunity to capture a lead or up-sell a funnel order.
He’s got an eBook about how you too can become rich, available for $47 during his limited time offers.
Following this voice doesn’t necessarily help people solve their problems; he’d argue that selling untested information that may or may not help the recipient is just a reality of business.
Mort’s all about Mort, and how Mort can get ahead.
Don’t be like Mort.