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964: Part of the Solution

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It’s not cold email that’s the problem.

Or retargeting ads, or salespeople calling you on the phone, or direct mail in your postbox.

The problem is value-less, care-less, self-absorbed nature by which these channels are utilised by the vast majority of businesses.

The short-term solution is to cut off such activities, apply to DoNotCall lists, and throw all full-colour mail straight in the garbage. But it’s not a long-term solution, is it?

We love receiving gifts in the mail. We love reading thoughtful messages from thoughtful people. We love calls that make our day. We love buying things that help us move forward in business and in life.

The difference is focus: is it about you, or is it about them? Is it sent because of the story you’re telling yourself, or because you want them to receive it as part of the story they’re telling themselves?

Be a part of the solution.


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Marketing Isn’t About You: The 2 things that matter if you sell things that matter.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

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Marketing Isn't About You

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Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

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Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.