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960: Maintaining Focus

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Like new toys?

‘Course you do! We all do!

Creators like new toys because they get to explore their creativity in new ways.

Businesses like new toys because they can try hot new operational or marketing techniques.

We enjoy the act of forgoing focus.

Creators that focus get to master their existing tools, to produce a higher caliber of work, or a greater quantity of work – they get to create more.

Businesses that focus get to master their current marketing and communication channels, serving more of their people with care and precision – they get to serve more.

The act of maintaining focus is harder. But out of the two scenarios above, which sounds better to you? Which sounds more worthy of our craft and our work?

We all benefit from maintaining focus. From not getting bored of our winning campaigns. From not forgetting what those we wish to serve need from us, today.

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Latest on Adam’s blog

My blog is dedicated to sharing ideas, insights and challenges that will help you create and sell what matters for the betterment of your cause.

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1016: Finished Enough

It’s probably “finished enough” to publish and come back to. Learning from what people thought about it, or didn’t understand, or want to see more or, could help turn your work into something you can be really proud of.

You are creating what matters.

How can we help you sell it better and make more impact?

Built For Impact

BuiltForImpact Websites

by Fairhead Creative

BuiltForImpact is a focused one-page online distillation of your message with a concentrated focus on ethical, effective sales.

Marketing Isn't About You

Marketing Isn't About You

by Adam Fairhead

Our latest book to help you understand the two things that matters if you sell things that matter. Get 3 chapters free:

Marketing Review

Meaningful Marketing Blog

by Fairhead Creative

Sharing our journey to discover how to create & quantify the most impactful, long-lasting websites in the world.