Finally, it suggests that Not Urgent + Important = Decide when to do it. This is something we can agree with. This is, in fact, what most of our work should be. We should aspire for this to not be bucket #2, but bucket #1.
July 28 2020
Like new toys?
‘Course you do! We all do!
Creators like new toys because they get to explore their creativity in new ways.
Businesses like new toys because they can try hot new operational or marketing techniques.
We enjoy the act of forgoing focus.
Creators that focus get to master their existing tools, to produce a higher caliber of work, or a greater quantity of work – they get to create more.
Businesses that focus get to master their current marketing and communication channels, serving more of their people with care and precision – they get to serve more.
The act of maintaining focus is harder. But out of the two scenarios above, which sounds better to you? Which sounds more worthy of our craft and our work?
We all benefit from maintaining focus. From not getting bored of our winning campaigns. From not forgetting what those we wish to serve need from us, today.