July 05, 2020 Daily Post
How do you connect with your ideal clients online?
You change the words you use when you speak.
Let me explain:
When you go where they are and you call upon those who are not ideal – by casting a broad net or by focusing on the wrong people – then you will, naturally, attract lukewarm interest from an unpredictable array of individuals.
When you go where they are and you call upon those who are ideal – very specifically – the right people will be the ones to respond.
If you don’t, they’ll find someone else who was brave enough to be specific enough.